Adjusting the Lens by Freya Schiwy Byrt Wammack Weber

Author:Freya Schiwy, Byrt Wammack Weber [Freya Schiwy, Byrt Wammack Weber]
Language: eng
Format: epub
Tags: Nonfiction, Entertainment, Film, History & Criticism, Social & Cultural Studies, Social Science, Cultural Studies, Ethnic Studies
ISBN: 9780822982425
Publisher: University of Pittsburgh Press
Published: 2017-09-08T04:00:00+00:00

From a business standpoint, videographers generally concentrate on two different areas: family celebrations that they film for private individuals and the recording of the village fiestas, which they document even without a specific commission. In the first case, for example, the client purchases videos of a wedding, christening, or quinceañera celebration. Due to the increasing popularity of this genre, it is now common for a padrino and/or a madrina de video (some of whom live in one of Tama’s satellite communities) to sponsor the recording, which can cost between one thousand and five thousand pesos. In the case of the patron saint fiesta videos, on the other hand, there is no need for sponsors, since videographers can make ten thousand pesos or more selling the DVDs to the attendees at thirty to fifty pesos apiece. It is difficult to quantify the earnings of commercial videographers, since there is a tendency to conceal large profits to prevent envy or criticism.

In Tama, Video Rojas and Video Tamix are the oldest businesses active in this field. Video Rojas is largely operated by the married couple Óscar Rojas Cruz and Jaquelina Rojas Sánchez, who have been producing films since 2005. Óscar is in charge of the first camera and the film editing, while Jaquelina is responsible for the second camera and occasionally takes over for her husband. Sometimes they employ an additional cameraman. In 2012, for instance, they hired a member of the Video Rey team from the Zapotec community of Guelatao to film the Santa Rosa de Lima fiesta in Tama, while Óscar was fully occupied with his responsibilities as a municipal official (councilor of education). The couple have a Nissan pickup for journeys to fiestas throughout the region, where they park in rented market spaces.

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